Leaders of Jinjiang City Liu Wenru and Zhang Wenxian led the guests to inspect the index pavilion for the first time and introduced the index projects

To say which pavilion is the most "eye-catching" at this expo, I have to mention the China·Jinjiang Footwear Development Index Pavilion, which debuted for the first time. Yesterday morning, Jinjiang City Party Secretary Liu Wenru and Mayor Zhang Wenxian introduced to the guests that Jinjiang will strive to make the project a "barometer" for the development of the world's footwear industry.

At the same time, the opening of the index hall yesterday attracted the attention of merchants from home and abroad. Merchants who came to consult and learn about the operation and use of the index surrounded the index hall.

Liu Guang, the application technology manager from Hunan Fangruida Technology Co., Ltd., is one of them. He said that the material iteration speed is fast. As a company that develops and produces professional rubber and plastic agents, it needs to try different materials on the market, but if it is rash to try, the company needs to bear a lot of risks. "Relying on the advantages of a complete industrial chain, the shoe industry The index can provide industry operators with a more accurate reference basis and boost confidence."

It is understood that the China·Jinjiang Footwear Industry Development Index Pavilion, which was established for the first time, is located on the third floor of the Machi City Pavilion, adjacent to the Talent Pavilion, with an area of nearly 40 square meters. For the first time, the Index Pavilion systematically displays various achievements of China·Jinjiang Footwear Development Index in the first year of operation. The exhibition hall frame streamline designed with the concept of index graphics, irregular three-dimensional corporate LOGO wall, special-shaped physical display stand... a highly imaginative index The design element has received an excellent publicity effect.

"This exposition has gained a lot, and has attracted the attention of government departments, the upstream and downstream of the shoemaking industry chain, and visitors from all walks of life." The staff of the China Jinjiang Footwear Development Index Office told reporters that in order to let visitors better understand The index, the entire exhibition hall is mainly composed of several parts: one is the promotional video, which allows guests and friends from home and abroad to understand the index in an all-round way through the scrolling video; the other is the trend chart of the index. Understand the macro situation of the development of Jinjiang footwear industry.

In addition to the content of the index itself, the elements of the index sample collection companies have also been presented. The index hall has specially opened up an area to display to domestic and foreign merchants the information of companies selected into the sample collection library of the China Jinjiang Footwear Industry Development Index, including more than 10 sample collection companies such as Anta, 361°, Jordan, Xintai, and Yongjian. The representative products are exhibited in kind on the spot.

"The nearly 100 companies in the index sample collection database can be said to be the best in all links of Jinjiang's shoemaking industry chain. Through the display in the index hall, these high-quality companies can be more fully reflected, so that more merchants can understand At the same time, it can also gain a deeper understanding of the sample collection companies. At the same time, it also gives the collected companies an opportunity to show up." Cai Wenqing, director of the Jinjiang Municipal Bureau of Commerce, said in an interview with "NetEase" live broadcast.

Talking about why the shoe industry index has received so much attention and appeared in the expo in the form of a pavilion, Cai Wenqing said, "The shoe industry index reflects the development trend of Jinjiang's shoe industry and the price change trend of shoe products, and provides decision-making for Jinjiang to formulate industrial planning and related policies. Based on the provision of long-term data and information services for shoe product producers, distributors, consumers and market management parties, it will help to further improve and enhance the level of enterprise management, enhance the brand awareness of Jinjiang's "shoe city" and strive for more industry discourse It is of great significance to enhance the market competitiveness and influence of Jinjiang shoe products."

What can the index "guide"?

Yesterday, at the 19th China (Jinjiang) International Footwear Industry Expo and the 2nd International Sports Industry Expo, the "China Jinjiang Footwear Industry Development Index 2016 Annual Report and 2017 Trend Forecast" was officially released.

Relying on Jinjiang's huge and complete industrial chain foundation, the China Jinjiang Footwear Industry Development Index timely and accurately reflects the overall price level, fluctuation trend and industry prosperity of the current domestic shoe industry chain market, and has been recognized by all sectors of society. In the future, the shoe industry index will continue to improve, and it will become a comprehensive platform for industry interconnection.

Meet the demands of industry enterprises

The shoe industry index is popular

Yesterday at the expo site, from time to time, people from the industry came to the China·Jinjiang Footwear Industry Development Index Hall to consult the staff about the content reflected in the index. Behind this "popularity" is that the launch of the index meets the development needs of the industry and enterprises.

With rising raw material prices, the shoemaking industry is facing a new round of challenges. The rigid rise in manufacturing costs will inevitably be passed on to the next link. Clothing that is directly oriented to end consumers will lose money if the price does not increase. The market competition is very fierce, especially the low-price vicious competition in the shoe materials and accessories industry.

"Shoe materials and accessories companies generally sign contracts with customers for a period of three months. When they received the order, they did not expect the price to soar so fast, but they had no way to immediately ask the customer for a price increase. If the company does not increase the price, the profit is low. Customers will run away.” Zhuang Gangsong, general manager of Xingda Shoes and Clothing Materials Co., Ltd., said that whenever there is a disturbance in the market, the price of shoe materials and accessories will fluctuate, and the profit margin of the company will fluctuate greatly with market changes, so industry indexes are more needed Reference.

"The low-price vicious competition in the industry urgently needs guidance." Zhuang Gangsong said that the shoe industry index is a barometer of the market, and the release of the shoe industry index is in line with the needs of the development of the entire footwear industry. At the present stage of the development of Jinjiang footwear industry, it is necessary to integrate, sort out and analyze market resources, market information and market prices, and form regular summaries and predictions to guide the healthy and sustainable development of the industry. Judging from the situation since its release one year ago, the shoe industry index has aroused the resonance of many industry companies.

Zeng Yingmin, the relevant person in charge of Jinjiang Yongjian Leather Products Co., Ltd., believes that the launch of the shoe industry index has obviously benefited the market. The shoe industry index is jointly released by the Jinjiang Municipal Bureau of Commerce and Jinjiang Economic News, and it is more convincing to publish through the media credibility of Jinjiang Economic News. The shoe industry index is released very comprehensively. The shoe industry prosperity index and the foreign trade prosperity index have a positive reference effect on shoe-making enterprises.

"The shoe industry index has played a reference role in supply chain management in some aspects." Anta supply chain management consultant Cao Fengming said that supply chain management is mainly to integrate and optimize the business efficiency of suppliers, manufacturers, and retailers, while the shoe industry index The integration of the shoemaking industry, from the perspective of the coordinated development of the entire industry, has played the role of data sharing services, breaking the previous pattern of information occlusion, and providing reference for corporate decision-making.

The release of the shoe industry index not only benefits the domestic shoe industry a lot, but also provides relevant decision-making basis for foreign trade companies. Industry insiders said that through the shoe industry index, foreign trade companies can generally understand the trend of the entire market and price fluctuations, which is helpful for timely adjustment of coping strategies.

There is a lot of room for the development of the shoe industry index

After one year of operation, what is the overall progress of the China·Jinjiang Footwear Development Index? What role can it play in the future? Yesterday, Liu Lang, head of China Jinjiang Footwear Development Index Compilation Unit and general manager of the marketing department of Hangzhou Shuliang Technology Co., Ltd., accepted an interview with our reporter.

The China·Jinjiang Footwear Industry Development Index, which was officially released on April 18, 2016, showed the world the results of its operation in the past year in the form of an index pavilion yesterday. In Liu Lang's view, the shoe industry development index, which has only been running for one year, can achieve such results, far exceeding expectations.

"There are not only vivid video promotional films, but also intuitive data charts, and at the same time, the physical objects of the sample collection companies can be placed in the exhibition hall. From these contents, it can be seen that the Jinjiang Footwear Development Index has been operating very effectively in the past year. .” Liu Lang said.

In Liu Lang's view, the biggest feature of the index is its intuition and authenticity. From the consumer price index to the Shanghai Composite Index, the index, which is a statistical data that represents dynamic changes in prices and industry prosperity in a concise and intuitive way, is becoming more and more familiar to people in economic and social life. The trends and regularities revealed by index changes are of great significance not only to investors and consumers, but also to the behavior choices and management decisions of relevant government regulatory agencies.

"The Jinjiang Footwear Industry Development Index has made a very good start. With the further accumulation and expansion of index data, its influence and help on the industry will become greater and greater." Liu Lang said, "For example, through the The long-term monitoring of the prosperity index can give an objective evaluation of the decision-making of the company in terms of product structure, market layout, production capacity layout, etc. In this way, other companies can avoid many detours."

For the future development of the Jinjiang Footwear Development Index, Liu Lang also gave suggestions from a professional perspective: the short-term goal is to include merchants in the professional market into the data collection samples to further expand the influence of the index. With the spread of the influence of the index, companies from other production areas can also be included in the future, so that the Jinjiang Footwear Industry Development Index can become a 'barometer' that objectively reflects the development trend of the world footwear industry."

In addition to the optimism of experts, the shoe industry also has more expectations for the future of the shoe industry index.

"Judging from the one-year operation of the index, its coverage is generally comprehensive, but it still needs to be continuously improved. In the future, it is hoped that it can be subdivided into various materials, especially shoe-making anise." Zhuang Xiaojun, executive director of Slan Group, said that shoe materials and accessories In particular, the prices of materials for soles and uppers fluctuate very quickly, often in the morning and in the afternoon. If these large materials can be monitored separately, the shoe industry index will be more influential.

For the above point of view, Anta supply chain management consultant Cao Fengming also agreed. He said that at present, the shoe industry index has basically realized the late data analysis to predict the new round of industry changes, especially for some buyers, and hopes to further improve its data guidance service.