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The scene of the official trial operation ceremony of the professional market of the first phase of Jinjiang International Shoe Textile City

"Industrial upgrading brings both opportunities and challenges to me. I am very optimistic about the future development and market prospects of the shoe spinning city." Zhang Yifeng, who runs a shoe spinning company, told reporters. On the 18th, taking the opening of the 19th China (Jinjiang) International Footwear and the 2nd International Sports Industry Expo as an opportunity, the professional market of the first phase of Jinjiang International Shoe Textile City officially opened for trial operation. Zhang Yifeng's company also opened a store here.

At the trial operation site, Li Yifeng, chairman of Jinjiang International Shoe Textile City Co., Ltd., even distributed decoration subsidies to shops that opened before April 18. The total subsidy exceeded 3 million yuan.

While holding the trial opening ceremony, Jinjiang International Shoe Textile City also simultaneously carried out the "Entering the Shoe Textile City" shoe fair guest through train activity in front of Hall 2 of the Shoes (Sports) Expo. Shoe textile raw material buyers from all over the country, shoe industry and shoe machine chamber of commerce leaders from all over the country are invited to visit and guide the shoe textile city. During the event, there are 4 buses that shuttle continuously between the Shoe Expo and the Shoe Textile City every day, picking up guests from all walks of life to the Shoe Textile City for free, and attracting professional merchants to the Shoe Textile City for visits.

"Today, the trial operation of the Jinjiang International Shoe and Textile City project indicates that Chen Dai's transformation and upgrading of the 'China Shoes Capital' has begun in an all-round way, and it also represents the opening of the prelude to the construction of the Jindong New District!" At the event ceremony, Chen Dai Township Mayor Zhuang Chuisheng said.

"I just signed a contract to move in in March this year. We have never opened a store before. This is the first time." Zhang Yifeng was very emotional when talking about his current "new home". A professional market, a service platform dedicated to building the entire industrial chain of the shoe and textile industry, tax support, incentives for business entities... One by one "temptation" Zhang Yifeng made up his mind to upgrade the industry.

"The country advocates the Belt and Road Initiative, let us go out, and we must also respond to the country's call." Zhang Yifeng said, "Opening the store in Quanzhou, the starting point of the ancient Maritime Silk Road, we are confident to become bigger and stronger, and promote our shoes. Go all over the world!"

Zhang Yifeng's pace of enterprise transformation and upgrading is a microcosm of Jinjiang's transformation and upgrading process from "China's shoe capital" to "world shoe capital". "Jinjiang's shoe industry has developed to this day, and some shoe companies have encountered certain difficulties, but there will be new peaks if there is a trough." The relevant person in charge of the Jinjiang Municipal Party Committee said.

It is understood that the Jinjiang International Shoe Textile City project is located in Chendai Town, Jinjiang City. It is a key construction project in Fujian Province, with a total planned area of 7,900 mu. Among them, the professional market covers an area of 2,200 mu and is divided into three phases. The professional market in the first phase of the project covers a total area of 400 mu, with a total of more than 2,000 shops. At present, areas A, C, and D of the first phase of the professional market have completed 99.1% of the investment promotion, of which foreign merchants accounted for 28.5%. The renovation rate is 98%. As of April 18, a total of 800 stores have been renovated, and 60% of the stores are officially open.